The Unused Power of Email

Email is the single most utilized marketing tool created by the digital revolution. 
In this marketing tip I want to talk about the business branding power and tracking capabilities of email. Most contracting firms in the pavement industry, are failing to utilize email to it's full potential as a brand name builder.

Of those smart Contractors who have had the foresight to embrace this incredible communications tool, only a small percentage use it to anywhere near it's maximum capacity. 

How many times do you see a company promoting an email address that does not include their domain name? It's very common and it's a classic case of almost doing something right.  Some good intentions, but no commitment to detail.  I see this everyday in everything from one man operations to big companies, it's a marketing crime.

Your domain name is part of your Business Brand Name. 

Use it to its full capacity. If your business name is Super Sealing, Inc. and your domain name is www.super-sealing.com, why would you use the email address supersealing@aol.com, when you could be using george@super-sealing.com or sales@super-sealing.com?
Why promote AOL (or some other company) every time you send an email?  Use this opportunity to build the brand name recognition of YOUR business!

Every time you communicate with a client, prospect, or business partner, you have the opportunity to plant a seed of recognition. Use your contact name and your domain name to build brand name awareness. I use myname@ourdomain.com for all of our email communications. This puts the Contractor Power name and mine in front of potential prospects, customers, and business partners, on a daily basis.

If your domain host doesn't provide you with large or even unlimited number of email accounts for your business, get a new host. Email accounts for every employee and every marketing promotion should be available with your hosting package. Don't pay extra for services that should be free. High quality hosting packages should come with a simple to use browser access administration panel. Take a few moments and learn how to set up an unlimited number of email accounts in seconds flat.

Want to track your other advertising methods using Email?

Set up special email accounts to track your advertising. Include a special email account address for your Yellow Pages ad ypages@super-sealing.com or for a brochure brochure@super-sealing.com. This can simplify the tracking of your marketing efforts. This type of tracking will help you to determine not only the effectiveness of each ad, but the actual return on your investment. If you know what works you can advertise inexpensively and with precision, and email can help you do that.

This article provided by PavementWeb Services the only Web Services company devoted to cost-effective web solutions for pavement-related companies. Web Site design, hosting, and all Internet related services.

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