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About the NPCA
Welcome... The National Pavement Contractors Association™ an idea
from the early days of the Internet in the 1990's, begun in 2000, and more
important today than ever. Mentioned and or endorsed by more national
publications than any other pavement organization or Internet site. (Readers
Digest® Consumer Reports®,
Family Handyman®, PRSM®,
Pavement®, and more)
This association gives pavement contractors benefits previously available only to large corporations helping them to remain competitive as the world of marketing changes around us while still retaining their independence. In the process we also serve the nation's pavement customers.
Pavement contractors are usually independent businesses, and they value that
independence.
But the nature of an independent company limits all but the
largest contractor's ability to market on a large scale or to
national accounts. We also face the challenge of an ever-growing number of
so-called "National Service Providers" who are really just general contractors
in disguise. We all know any time you sub-contract someone, somewhere, is
setting at a desk getting a part of your hard-earned money.
Our extensive research shows the fact is corporations and property management
people are not dumb, they know these companies get a "markup" and would much
rather deal with contractors directly IF they can locate them easily.
Industry-wide surveys indicate most pavement contractors either don't know how to work the Internet or don't feel that their Internet efforts are really working for them. (Unbelievably less than 41% use the Internet at all!)
Marketing in today's world is a complex task and too many
contractors are forced to devote their efforts to getting the
work done, rather than learning today's marketing methods. Unfortunately this limits potential
growth.
Internet and electronic marketing is already necessary for pavement contractors.
Construction magazine publisher Terry Killgore said "This dot-com business - the
use of the Internet and web sites and e-commerce to buy and sell
goods - has already begun to drastically change our industry's
landscape." "...any contractor still on the
scene who isn't computer-savvy, or worse, any contractor who
ignores the business of potential e-commerce, has just aligned
himself with the Buggy-Whip Makers of America."
It is obvious that as a contractor you must have your
services available to potential customers on the Internet.
To do that you need a presence who is actively "working the web" every day to
bring customers to you, provide
your customers with information they can use and give you the
resources you need, as easily as possible. An organization that can keep your business on the cutting edge of
the latest marketing and information delivery technology. That let's you benefit from more of today's resources than
you could alone.
For example the NPCA is listed at or near the top of ALL the major search engines
and also advertises on most major search engines. Something most
company's budgets wouldn't cover.
This is the primary function of the N.P.C.A. Our dot-com
Internet site allows paving and pavement maintenance customers to
locate qualified professional contractors in just seconds over
the Internet. For example, a maintenance director
needing work done in three different cities across the country
can simply search for contractors by the zip code, and the
type of work. They follow the links straight to your ad here then on to your web site
(or they have your e-mail link & phone right there in your ad).
Someone needing residential driveway
service can as easily find a contractor.
We now have multiple public forums for pavement questions, both for contractors
and consumers, FREE photo classifieds for contractors, and a private "members
only" discussion forum area where members can freely share ideas and
solutions to problems.
The association offers members free assistance
in Web site creation and development, and free assistance and support
for Internet and conventional marketing methods. The member's section
also features special articles to help improve your business. information about exclusive discounts and
incentives from major manufacturers on pavement-related equipment
and supplies , the latest breaking pavement and computer industry news, and
other benefits available to members.
The dot-org site has other features for pavement customers. Areas describing the different types of paving and pavement
maintenance procedures and more. Customers can become familiar with what's
available in paving materials and techniques, different types of
sealers, repair procedures, crack sealing methods, etc. and contractors can find
articles to benefit them in performing their work better.
The sum of these efforts makes you as a contractor easily
accessible to many more potential customers. It results in
improving your image and the pavement industry in general. This will result in more educated consumers that will be looking for
the best quality work at a fair price instead of just the
"low bid".
The N.P.C.A. has already invested heavily
in marketing to maintenance and paving decision-makers. For
example at StoreWorks! ( a joint partnership between the
National Retail Federation and the Professional Retail Store
Maintenance Association) alone the N.P.C.A.’s members and services were
personally promoted to pavement
decision makers from companies such as Sears, Pier 1, Toys
"R" Us, Petsmart, Bass Pro Shops, Simon Property Mgmt.,
Cracker Barrel, Target, HEB, Jack-in-the-Box, and dozens of
others. This is just one of the association’s ongoing efforts. We have run advertising campaigns
in major facility
maintenance/management magazines, done direct mailings to potential customers, constantly
use Internet marketing and
that's just for starters. The association is also actively
networking with P.R.S.M. the nation’s largest association of retail maintenance
professionals and we offer a unique group insurance
program can save contractors hundreds if not thousands on their insurance
costs.
The thing we dislike is for potential
customers to search for contractors and find no contractor listed for the job they have. We already have
had over 650 job inquiries for contractors in un-served areas.
This could create lost customers that might be hard to get back.
That's where YOU come in.
For more membership details use
our "become a member" form, or call us at (940)
327-8041.
Thank you for your interest.